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• Over the recent years, promotion has become one of the highest costs incurred equally by both suppliers and retailers alike, merely to induce consumers to make a purchase decision in an ever competitive marketplace.
• Retailers promotion brochures or mailers represents simultaneously the second most read media by consumers after newspapers and the largest distributed media with up to 150.000 copies per store per issue.
• Recognizing the importance of the “brochure effect” as an invitation to visit a store as well as a purchase driver, we have setup this service to help our clients keep track of promotions at key retail chains and analyze its strategic consequences. | 
